Saturday, November 15th, 2008
I thought I would write a quick post about something I experienced yesterday. Actually, I have experienced this quite a bit, but never had any sort of motivation to write about it.
A friend of mine has been getting some video work done for one of his websites. He is having a few videos produced for an attempt at some viral marketing (which, by the way is my new forte). This is a new for most, but not so new for many, area of marketing for pretty much anything. I guess you could say that Barack Obama had some success with it. For those unfamiliar with viral marketing, it’s easily described as “word of mouth” or “buzz.”
Whatever. This post isn’t about viral marketing. It’s about a company I contacted to have some video work done for some of my sites.
I have an idea for some video. It’s basically the same idea my friend had. Since I don’t do video in house, I decided to do a little research and contact a few people to feel out the scene. The first organization I contacted hasn’t written back yet. Okay, forget them. The second company did write back, and this is where it gets annoying.
ME: Hi, I would like to discuss some video production for a few of my websites. One of them can be seen here – ****. Please contact me so we can discuss further. Thank you. Jay
THEM: Hi Jay. Please let me know what you were looking for so I can tell you if we can do it. Also, what’s your budget?
There are a few issues here.
What do you mean, “If we can do it?” Your website had about 30 sample videos on it. I know there are many different roads one can travel down in the video arena, but as far as business goes, don’t you think it would be a wise idea to hear a potential customer’s ideas before showing your lack of confidence?
Actually, that’s not even the part that bothered me. That part happened to creep up on me as I was writing.
The part the bugged me was this line – “What’s your budget?”
That ticks me off. Now, if you know me, you know that I don’t get ticked off easily (haha). Also, I am really sorry for venting on this poor fool about this whole topic, because I have brewed about this many times in the past.
Let’s look at a pro and a con of the question, “What’s your budget?”
The pro is that the business providing the service can immediately identify an individual without the resources for the project. If someone wrote back, “My budget is $25,” then the company knows to cut off all communication, or at the very least, write back something along the lines of their services costing a wee bit more than that.
Here is the con. If we translate the question and look at its actual meaning, we can see that the company is actually asking, “How much do you have to spend?” Some companies seriously are screening out the people with no money. Others are simply trying to squeeze you. No one I know would actually tell a service provider how much they are looking to spend…well, besides me. I’m that guy who low balls and looks for a fight.
“Umm, yes, sure, my name is Jay and I have allocated $300,000 for our video production endeavor.” This makes for an interesting email exchange. I am sure the guy is thinking something like, “Gee Jay, we only charge $100 per video, but for you, I would say $50,000 per.”
Why on earth would I throw a random number at a company before even knowing a cost range for their services?
I know, I am beating a dead horse here.
Related posts
Sunday, October 12th, 2008
This is a follow up post to my previous posts about my friend’s Google ranking drop. As you may remember, his Google ranking was restored a few weeks after he blocked the proxy website from copying his entire website and submitted a Google reinclusion request. As you may have guessed, he was quite thrilled to see his SERP ranking shoot up again.
Well, as luck would have it, I received a phone call last night from my friend telling me that his website was bombing again. I Googled his favorite keywords and they seemed to rank fine over at my end, but he explained that he traffic stats from Google was flat. They nosedived a day or two ago. I chalked up the results I was getting to Google adjusting the results.
This new twist got me thinking. What in the world could be making this website’s ranking bounce around like this? Looking back, the proxy website may not have been 100% at fault. There has to be something else.
I began doing a little research and learned about few things about duplicate content. The reason I looked at that particular area is because there is absolutely nothing else I can find wrong with this website. Duplicate content seems to be a rather popular culprit.
I came across a pretty well laid out website called “Google Rankings Diagnostics” that describes a whole heck of a lot of issues you might be having with your website. This website validated what I pretty much already knew…that if you have multiple URLs (on a domain) with the same exact content, Google has trouble figuring out which page is the original and may throw all of them out.
I took a very close look at my friend’s website. Again, I took a unique line of text from his homepage and searched for it in Google (inside quotes). A funny thing happened. I saw the homepage result, but there were a few extra results as well, all on his domain. There were about 5 extra pages in total.
Now, some of these extra results have been there for years, so I don’t attribute the issue to those pages being duplicate content. What struck me was one of the extra pages.
A few months ago, my friend moved one of his pages. He put a 301 redirect in his .htaccess file, which was the correct thing to do. So now, the old directory where the page was held forwarded to a new page. It looked something like this:
Redirect 301 /olddirectory/ http://www.hiswebsite.com/newpage.php
The redirect worked fine, but here is what that extra page in the search results looked like:
http://www.hiswebsite.com/newpage.phpoldpage.php
Guess what page was showing at that URL…yup, the homepage. The dynamic nature of his website sends unknown page results like this to the homepage. This was a fluke. My friend forgot that there were pages inside the old directory he redirected to the new page. Every old page in that old directory was tacked on to the new page, like you see above. To make matters worse, there were a bunch of links from other websites pointing to the old pages in the old directory.
I am not sure if this would cause the ranking drops that he is experiencing, but the timing certainly lines up with when the issue began. It is also certainly considered duplicate content.
So, here is what I did to deal with the issue this time. I deleted the redirects in the .htaccess file and blocked the URLs of all those extra results in the robots.txt file. Hopefully, this will tell Google to not spider or index those pages and it will also tell Google that those links into the site are dead.
Now, we have to wait. I am not going to submit another reinclusion request to Google because I want to see if the ranking returns naturally. If it does, this was the problem for sure.
Related posts
Tuesday, September 30th, 2008
Jay G writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of AutoLeeg, a popular car classifieds website.
Buying a Used Car Online
There are a couple of major benefits to buying a used car online. You do not have to spend hours going from one dealership to another. Even better, you will not have to deal with overly pushy salespeople attempting to sell you more than you can logically afford. You can always look through your local newspaper’s online automotive classified website.
Tip #1 – Before Buying a Used Auto
Before buying a used car online, learn everything you can about what it should and could include. Learn about both standard and optional automotive equipment and the fair market value for the used car. Also, consider your budget. Knowing how much you have available before you start looking will help narrow down your choices. You will also be less tempted by an unaffordable auto.
Examine exactly why you want to buy a used car. The way you will use it can have a big impact on what type of auto you purchase. If you need an automotive for family outings or carpooling, a 2-seater sports car will not work.
Tip #2 – Questions to Ask Auto Seller
Ask the seller the following questions before buying an automotive online:
* Why are they selling the car? Beware if their reason seems unreasonable.
* Do you have service records? Having the service records will let you know what required services have and have not been completed. This will help you determine possible costs after you have purchased the auto.
* Is the title in the seller’s name? It can be difficult and time consuming to get the title changed from a previous owner. Another possibility is that you or the seller may be unable to locate the previous owner
* Are there any liens attached?
* Can I have an independent mechanic physically inspect the used car?
* Can I test drive the used car before buying it?
Tip #3 – Pictures of the Used Auto
Whenever possible, check out the used car in person. Otherwise, ask for pictures of the vehicle from every angle possible (inside and out), including the engine. Although not a sure-fire way to verify if the seller is being completely honest, this can help you to avoid some surprises. Even with pictures, you still need to be careful. Read over the original description of the used car and verify that it matches the one in the photo.
Tip #4 – CarFax Automotive Report
Ask the seller for the vehicle identification number, which you will need to run a CarFax report. This is a necessary step to protect you from fraud. A CarFax report will show you most major completed repairs and whether the car has been involved in an accident. If the report shows the vehicle has been in a bad accident, but the seller says the car is in tip-top shape, consider buying a different vehicle.
Tip #5 – Automotive Pricing
Before shelling out money or agreeing to a sales price, visit the Kelly Blue Book or Edmunds website to find the fair market value of the auto. Do this after you have seen pictures of the car so that you can be accurate about the car’s condition. Keep in mind that the sales price listed online probably does not include sales tax, registration, financing fees, or licensing and title fees.
Tip #6 – Where to Buy a Used Auto
You have several options regarding where to buy a used car online. Try looking through online automotive classified ads or on dealer websites. Another possibility is visiting online auto auction sites. Whichever way you choose, always follow the previously provided tips before making a purchase.
For many reasons, buying a car online can be much trickier than buying one in person. This is especially true when you decide to buy a non-local car, as you normally will not be able to see the car in person before you get it. Following the tips above can do away with many of the pitfalls.
Related posts
Thursday, September 25th, 2008
Jay G writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of AutoLeeg, a popular used cars for sale website.
Buying And Selling Cars with Ease
Whether you are buying a car or selling one, you know how frustrating it can be. You need to find a buyer or a car quickly, but there are so many marketing options available. Which ones are the most effective? How can you be sure you are getting a good deal or selling your car for what it is truly worth?
Choosing the Right Car
For those who are buying cars, the first step in finding the right car is to decide the type of vehicle you want. You can spend hours scouring resources full of used cars for sale, but if you do not know what you want or need, you are going to struggle to find the right vehicle. First, make sure that you find a vehicle with enough space for your regular passengers. This does not just mean enough seats. Many of the vehicles with three rows of seats have very little legroom in the rear, so if you are transporting adults on a regular basis, your passengers will not fit, even though there is a seat for them.
Next, consider the amount of trunk or storage space you need. Will you be using the vehicle for vacations, or just for driving to and from work? Also, make sure you consider the gas mileage on the vehicle. With the ever increasing cost of gas, you need a vehicle that is as fuel efficient as possible.
Once you have an idea in mind as to the type of vehicle you want to buy, consider visiting an automotive dealership that has used cars for sale and test driving a few. This will give you a chance to check out the actual space inside the vehicle, get a feel for the engine, and see how comfortable the controls feel. Narrow down your search after visiting the dealership before you begin searching auto classifieds for a vehicle. However, be sure that you do not buy on this first visit. Car dealers can be pushy and make you feel like the deal they are offering is the best possible deal you will find, so you need to be tough to avoid this pressure. You will want to take time to search on your own for the truly best deal.
Sources for Used Cars
You can find the right car through a dealership, by shopping online, or through a private seller. The route you take depends on your preferences and the asking price of the vehicle. You can find cars for sale from private parties, in newspaper and magazine classifieds or by shopping online. Most people find that the Internet allows them to comparison shop and get a better price on the car they want to buy. Shopping online also helps buyers see a larger selection of autos, since they are limited to the inventory on hand when shopping at a dealership. Most dealerships also register with online classifieds, making the Internet the most convenient place to begin when buying a used car. There are many online automotive classifieds that are great tools to use when shopping for a used vehicle.
Financing Your Purchase
You can finance your purchase through a lender whether you purchase from a private party or a dealership. The best way to ensure that you get the car you really want is to get pre-approved for financing before you begin actively shopping. This will, of course, require that you have a car in mind so that you know the approximate amount of money that you need. Once you have chosen a vehicle and know the price, approach a lender and apply for a car loan. Once you are approved, you will be given a pre-approval notice that you can show a seller if you are ready to make a purchase. If other buyers who do not have pre-approval are interested in the vehicle, the seller will be more likely to choose you because you have the money ready to go.
How to Determine a Car’s Value
Whether you are buying or selling cars, you need a way to determine the value of the vehicle. You can use many tools to help you set determine the value of a particular vehicle. One way to do this is to look in automotive classifieds to see what the asking price of similar vehicles is. Of course, you have no way of knowing based on classifieds alone whether or not the price a particular seller is asking is too high, but this can give you a general feel for the current market.
One tool you will want to use when determining the value of a vehicle is Kelley Blue Book. This guide, which is available online, allows you to see the average listing or selling price of a vehicle that is the same make, model, year, and condition as the vehicle you are either buying or selling. Keep in mind that Kelley Blue Book is a national guide, so the fair price in your location may be slightly lower or higher than the Blue Book value. The bottom line about the value of a car is that it is worth what the buyers in the market are willing to pay. If you are selling a car and have it priced just below Blue Book value, yet no one is willing to pay that, you have the car priced too high for your market.
How to Advertise a Used Car for Sale
Sellers have basically three options to use to advertise their cars. The first is to place a sign in the window and drive the car around town or park it in a visible location. The second option is to advertise in paper classifieds, such as automotive publications or the local newspaper. This can be an effective way to sell a vehicle, but it can also be quite pricey. The third option is the use online classifieds.
Sellers can benefit greatly from using the Internet to help them sell their cars. Just as shopping online provides the buyer with more cars to choose from, selling online provides a wider customer base. There are many free and low cost automotive classifieds websites that advertise used cars for sale. This makes the marketing simple, as the owners of the classifieds sites will promote their sites and draw in the buyers. All the buyer has to do is set the price, submit the information, and then sit back and wait for the vehicle to sell.
Finalizing the Sale
Whether you are a buyer or a seller, finalizing the sale of a used car is basically the same. Once the buyer and seller have agreed to a selling price, the buyer will present the money, usually in the form of a check, to the seller. The seller will then sign the title over to the buyer. At this point, the vehicle is considered sold, and the buyer can drive away in his new vehicle.
Related posts
Sunday, September 21st, 2008
I have often wondered if there is some grand resource out there for those of us who are interested in internet traffic trends by industry. It would also be helpful if this data were returned to me chronologically. Daily would be ideal.
If you run your own websites as part, or all, of your business, internet traffic trends are of great concern to you. Some days, your websites seem to be over performing. This is great and it’s very easy to get used to. The entrepreneurial spirit in you goes into hyper-drive. Well, what goes up, must come down. The only problem is, on the internet, there are way too many variables that dictate website success to ignore any “downturn” in website performance. If there was just a way to gauge whether it’s the industry as a whole that has taken a downturn or if it’s just your one website.
Personally, I have seen rather predictable ups and downs in traffic. I remember back over the Summer, during the holidays. On July fourth, web traffic was anemic, only to have an upswing shortly thereafter. I suppose you could just let your website be and hope for the best, but any business owner worth his/her salt isn’t going to sit idly by and watch outside forces play such a strong role.
I think the type of information I am talking about is available over at ComScore, but I believe you must pay for that. I suppose I could trot over to Alexa and type in one of my competitor’s URLs to see how their traffic has fared during the past few weeks, but Alexa’s website traffic stats are notoriously unreliable. They are built upon the Alexa toolbar, which is geared much more towards some groups of internet users, rather than others. Let’s just say that computer geeks gravitate towards the Alexa toolbar, but soccer moms don’t. Tech website traffic is going to look a heck of a lot higher than pottery websites. There may some value in the site across industries though, since those Alexa toolbar people would visit various types of similar websites.
I will continue to look for an answer to this little issue I am having, but in the meantime, if you know of any industry based traffic trend sources, please post a comment.
Related posts
Sunday, September 21st, 2008
We have no shortage of ideas when it comes to making money on the internet. If you would ever like to discuss them, please don’t hesitate to leave a comment. We will surely reply…simply because we love this stuff.
Now, I am generally going to talk about business ideas we wouldn’t get into for one reason or another, but rest assured, we have seen these type of ventures make money with very little start up cost. The reason I am only going to talk about ideas we won’t do is because we need to have some sort of competitive edge in the industry. We do a lot of profitable things “behind the scenes” to keep those prying eyes away. I guess you could call this the free stuff.
This idea is basically creating templates for successful web applications. If you are into launching websites, you probably are aware of the issues you can have when it comes time to make your new website look presentable. You know as well as I do, many of the web’s best applications come with a “bare bones” template and it’s up to the template designers to pretty these sites up.
Just to give you an example, I was looking for a premium Wordpress template a few days ago. I came across a few websites that had some good ones, but the designs fell off a cliff when I got to the second page of Google results. Actually, now that I think about it, there are only two design firms I am aware of that I would actually get my credit card out for.
So, knowing that there are about a zillion popular web applications out there and knowing that there is a demand for premium templates, don’t you think if would be a good idea to make some money while the opportunity is staring you in the face?
Ok, so how do you do it when you have absolutely no design experience? That’s easy. The internet is full of awesome design firms based in Russia and India. Get in touch with them, lay out your plans, have them complete the projects, but be sure to get the license to resell the end product. Then, start up your own blog with all your designs and get ready to sell. Open up a store front that sells digital media and do a little SEO. By the time you are done, you’re in business.
Related posts
Sunday, September 21st, 2008
For the past few months, all it seems like I have been doing is writing. You guys are killin’ me. I know how disappointed you are when there isn’t a fresh new blog post waiting for you.
Ok, I am just kidding. I am not even talking about this blog. I have been writing for a number of websites and, as the title suggests, it’s tough stuff. I am not sure how professional writers do it.
How you ever read an English major’s bio? If not, let me tell you how it goes…”I just LOVE writing. If I didn’t have my writing, I don’t know what I would do.” You know, pretty typical college age stuff. Yeah, just wait until they get into the “real world” where their writing actually means something to someone besides themselves. Just wait until they have someone standing over their desk tapping them on the shoulder, asking if it’s done yet. We’ll see if they would still be lost without their writing.
Oh, who am I kidding? I was exactly that college student who thought his paper was so good it deserved to be laminated. Maybe it’s called pride.
Anyway, yes, I have been doing a lot of writing. I have come to the conclusion that writing plays an extremely important role in my line of work. Who knew it would actually come down to this fuzzy “human” stuff? I have managed to outsource most of my day to day tasks, but I still find myself behind this keyboard typing away quite frequently. Sometimes, I don’t even know what I am talking about. Can you imagine how Steven King or John Grisham feels. Now, they have it rough. Jeez.
Related posts
Tuesday, September 16th, 2008
There may be cases when you would like to see what your webpage HTTP headers look like. Why? Well, because they are kind of important. As Wikipedia states, the HTTP headers define what the returned data looks like.
Still you ask, “Why in the world do I care about that?” Ok, I’ll keep going. The main reason I look at the HTTP headers is to find out what the HTTP status code is. The reason the status code is important to me is because this is the code the search engines use for a multitude of things.
Let me give you a little example, and this related to my previous post regarding the sudden drop in Google rankings. As I was doing research into what the problem may be for this particular website, I came across an issue where someone had recently put custom “404 Not Found” error pages up on some of their websites. Everyone knows that custom “404 Not Found” error pages are cool, but what some people don’t know is that if those 404 error pages show a “200 OK” (successful HTTP requests) code, the site may be in big trouble, SEO-wise. The reason for this is because there are going to be many “404 Not Found” error pages on a dynamic website. If you have your custom “404 Not Found” error page showing a “200 OK” response code, the search engines will think that all the instances of this page are duplicate. You know as well as I do, that spells trouble.
What’s worse is if you set your homepage as your “404 Not Found” page. Your homepage is going to return a response code of “200 OK.” That’s not good, because now you have multiple instances of your homepage…all duplicate content.
It’s my opinion that the search engines are smart enough to figure this out. The page (such as your homepage) with the highest Pagerank will prevail. Still, I have some websites that I am working on that have multiple instances of the homepage and they all have Pagerank, which isn’t good, because the duplicates are taking the Pagerank from the real page. Now, again, that’s my opinion.
Here are two tips:
- How to check your HTTP headers – visit this website or just Google “Website header check”
- How to set a particular page as your “404 Not Found” error page in your .htaccess file – Just place this code in the file: “ErrorDocument 404 /404.php” without the quotes. The 404.php file is the actual error page in this case.
Related posts
Monday, September 15th, 2008
A colleague of mine gave me a call yesterday morning with some rather upsetting news. Apparently, one of his websites took a plunge in its Google Ranking. He wanted to know what could cause such a sudden drop in Google Ranking like this.
I really didn’t have an answer for him. The site has been alive (but in the Google Sandbox) for about four years. It always struck me as strange that the site was sandboxed for such a long time. It literally took four years to come from page 30 in the Google Rankings to page one. Suddenly, last month, the website appeared on page one for its most prime keywords. Now, this wasn’t a gradual change in ranking, it was a huge jump.
The website doesn’t appear to have anything wrong with it. I gave the entire site a once over. I checked the typical meta information and linking structure and found nothing wrong. The website really hasn’t changed in months, besides the content, so it led me to believe there are outside forces at work.
The question I have is, “Why would a website, with a poor ranking, suddenly rank number five on Google one month and then fall back to page 24 the next month?”
I tried to get some information out of my friend. The only thing major he did in the past few weeks is to add a custom 404 or Not Found error message. I checked the 404 page to make sure the headers were correct and not giving 200 results. They error 404 pages were fine.
Then, I went over to Copyscape to see if there were any copies of his homepage. I have heard this can cause a sudden drop in Google rankings. I did find a proxy website that had almost his entire website cached and was trying to pull it off as its own. This wasn’t a typical proxy server trying to speed up the internet. This was something else…more like an intercept proxy.
I looked in the log files to find the IP address of this proxy website. I found it and blocked the IP address in his .htaccess file and then checked the proxy website again. His website no longer showed and was replaced by the Red Hat error page instead.
We will have to give this a few weeks to see if anything changes. I am now thinking that is something does change (for the better), this may have been what was causing the extremely long Google Sandbox issue as well.
If you have any further suggestions, please let me know via comment.
Related posts
Monday, September 15th, 2008
Today has been an interesting day. We have been taking a look at our websites and searching for duplicate content using Copyscape. After today’s findings, we might just go with Copyscape’s premium service.
Now, let me just tell you that duplicate content is everywhere. Actually, someone has probably written this sentence a million times. What we were searching for today was blatant and far reaching content theft. We found a few instances of one of our homepages and general website idea taken for someone else’s use as well as many instances of interior pages taken. Needless to say, we made screen copies of these cases and sent them to our attorney’s office. These are serious and can’t be ignored.
I would like to talk about two things you can do to help out a more subtle form of duplicate content, on your own website.
The first form of duplicate content on your own website is in the form of www vs. non-www. If you go to your website and type in “www.mysite.com” and then type in “mysite.com,” you may see the same page appear. In the search engine’s eyes, these are two copies of the same page. How do you fix this? It’s easy. Just open up your .htaccess file and type in the following code:
RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.mysite\.com
RewriteRule ^(.*)$ http://www.mysite.com/$1 [R=permanent,L]
When someone types in “mysite.com” to visit your website, they will automatically be forwarded to “www.mysite.com.” The search engines will be forwarded as well.
Another form of duplicate content on your own website comes in the form of “www.mysite.com/” vs. “www.mysite.com/index.html.” The search engines see this same page as two different ones. What to do? That’s easy too. Just open up your .htaccess again and type in the following code:
RewriteEngine On
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.html\ HTTP/
RewriteRule ^index\.html$ http://www.mysite.com/ [R=301,L]
When someone either types in “www.mysite.com/index.html” or follows a link like that to your website, they will be automatically be forwarded to “www.mysite.com.”
Now, here is the disclaimer. I used this on my server setup and it worked. Please check with your own hosting company to see if something similar will work for your too.
Related posts
TYSM I read this one and decided to try it out on my ACER (See, its not always HP with the problems)...