Thursday, May 7th, 2009
Just when I thought I was running out of cool magazines to read, a sweet one arrived in the mail. It’s called, “BMW Magazine.”
I have been thinking pretty good thoughts about BMW ever since I got the X5. The reason they are so favorable to me is because they kind of “absorb” you into their family once you purchase a vehicle from them. I’m not quite sure what happens if you get a used Beamer from someone on the street, but when you get a new one from the dealer, the red carpet is rolled out for your entire experience.
One thing that I really liked was receiving a nice DVD box set a few months ago. BMW likes to remind you about all the cool products and accessories they offer through email, but this little box set was pretty impressive. They give you a tour of their factories and throw in a bunch of cool videos that just make you drool over more over their brand. I mean, there really is no disputing how awesome most of their vehicles are.
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BMW Magazine front cover
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Photos of different steering wheels in BMW Magazine
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Photo of wine rack on page of BMW Magazine
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BMW Welcome DVD box set
It’s almost amusing how BMW hits the market as accurately as they do. I remember all about target markets from a few classes back in grad school and I know there is a lot that goes into connecting with buyers and potential buyers. Just flipping through the pages of this magazine made me want about 20 things. It can get ugly.
As Laura was walking by the door this afternoon, I yelled, “Hey, check out what I got in the mail today. You gotta check it out…it’s for people just like me. You know, people who like those titanium watches with all the dials and stuff like that.” She chuckled and kept on walking. I even chuckled when I noticed advertisements for those exact watches on pages 7, 15, 17, 62 and 67. Man.
What’s really fun is reading about guys driving BMWs around closed course tracks. Even better than that is seeing them driving around the same model that I a drive every day. It’s kind of strange…
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Monday, September 15th, 2008
This article was written by Jay G on behalf of BizLeeg, a popular business directory.
In the ever-expanding Internet age, it is sometimes difficult to sort through useless web pages to find the information you need. An online business directory helps you find the information you need quickly and easily on one convenient page.
Looking for a Specific Type of Business? Try a Local Business Directory
Are you looking for professional beekeepers or local florists? How about a seamstress to make you new custom drapes for your home? If you know the specific type of business you want to find, look no further than a handy online local business directory.
In the ever-expanding Internet age, it is sometimes difficult to sort through useless web pages to find the information you need. An online business directory helps you find the information you need quickly and easily on one convenient page.
If you are looking for a photographer or some other type of service that requires you to call multiple businesses to obtain price quotes, look to an online business directory. Because many different businesses are listed by category, you can quickly and easily find numerous photographers in your area all on one web page for your convenience.
Everything imaginable is listed on an online business directory, thanks to advertising from local merchants. Carpentry advice, legal forums, recipes for cooking, aviation information, real estate information and more can all be found on one handy site.
If you are a business owner, an online business directory is the ideal way to expand your advertising reach on the Internet. Some sites offer free membership that simply involves creating a user name and password. If you are really serious about expanding your online impact, upgrade your membership to reach more of your target market.
Using an online business directory for your advertising needs is a very cost effective way to get the word out about your goods or services. When people in your area need information from the directory, an ad for your business entices them to link to your page directly. This puts a prospective buyer in touch with your business immediately at any time of the day or night.
From retailers to service providers, to links that provide information on local weather and government offices, an online business directory has loads of content to attract visitors and drive traffic to your website. Usually, an online business directory also has a search feature, so users can specifically hunt down the type of merchant or service they are looking for in their area.
An online business directory is a trusted vehicle for your advertising message because it connects browsers with specific solutions. The prospective shopper is already in the market for the items or services you offer, so your ad simply serves as a well-timed suggestion in front of someone with an already present need.
As a forward-thinking business owner, it is important to take the time to add your website to prominent local business directories in your area. Keep in mind that if your competition is listed in a directory and your business is not, you are likely losing out on a percentage of new business because of a lack of visibility. Being at the top of your prospective client’s mind is more than half the battle when it comes to recruiting new business.
The best way to stay at the forefront of your market’s collective consciousness is to be visible at all times. This is especially true when a potential customer is ready to make a buying decision. Positioning yourself well in online business directories allows you to stay at the top of the short list of merchants that will ultimately get the job.
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