Thursday, May 7th, 2009
Just when I thought I was running out of cool magazines to read, a sweet one arrived in the mail. It’s called, “BMW Magazine.”
I have been thinking pretty good thoughts about BMW ever since I got the X5. The reason they are so favorable to me is because they kind of “absorb” you into their family once you purchase a vehicle from them. I’m not quite sure what happens if you get a used Beamer from someone on the street, but when you get a new one from the dealer, the red carpet is rolled out for your entire experience.
One thing that I really liked was receiving a nice DVD box set a few months ago. BMW likes to remind you about all the cool products and accessories they offer through email, but this little box set was pretty impressive. They give you a tour of their factories and throw in a bunch of cool videos that just make you drool over more over their brand. I mean, there really is no disputing how awesome most of their vehicles are.
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BMW Magazine front cover
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Photos of different steering wheels in BMW Magazine
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Photo of wine rack on page of BMW Magazine
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BMW Welcome DVD box set
It’s almost amusing how BMW hits the market as accurately as they do. I remember all about target markets from a few classes back in grad school and I know there is a lot that goes into connecting with buyers and potential buyers. Just flipping through the pages of this magazine made me want about 20 things. It can get ugly.
As Laura was walking by the door this afternoon, I yelled, “Hey, check out what I got in the mail today. You gotta check it out…it’s for people just like me. You know, people who like those titanium watches with all the dials and stuff like that.” She chuckled and kept on walking. I even chuckled when I noticed advertisements for those exact watches on pages 7, 15, 17, 62 and 67. Man.
What’s really fun is reading about guys driving BMWs around closed course tracks. Even better than that is seeing them driving around the same model that I a drive every day. It’s kind of strange…
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Saturday, January 24th, 2009
Colleges turn french fry oil into fuel
Students have begun making bio diesel fuel by converting used cooking oil from the dining hall.
Overcoming Information Overload
Daniel Tammet: “Our world is generating more information with more resources and technology now than at any time in history: through TV and radio programs, cell phones, magazines, email, websites, blogs, and other media… Being overwhelmed by a continuous maelstrom of information can be just as damaging to our minds as having too little of it…”
Dark flow: Proof of another universe?
For most of us the universe is unimaginably vast. But not for cosmologists. They feel decidedly hemmed in. No matter how big they build their telescopes, they can only see so far before hitting a wall. Approximately 45 billion light years away lies the cosmic horizon, the ultimate barrier because light beyond it not has not had time to reach us.
Sweden’s Fix for Banks: Nationalize Them
The Swedes have a simple message to the Americans: Bite the bullet and nationalize. With Sweden’s banks effectively bankrupt in the early 1990s, a center-right government pulled off a rapid recovery that led to taxpayers making money in the long run.
War against ivory trade takes to the sea
It’s the “other” ivory. And this week, conservationists in London stepped in to stop its sale. It might not be as well known as the stuff that comes from elephants, but the ivory from the narwhal, the tusked whale of the northern seas, is just as much in demand – and with that demand comes a threat just as severe as the one elephants face.
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Sunday, November 16th, 2008
You know, I have been looking for an industry magazine for about a century now. It’s amazing how difficult my search has been.
One would think there would be hundreds of magazines out there geared towards people who work on the web. I mean, jeez, Google figured out how to target the “webmaster” community about 10 years ago and I think they hit the nail on the head.
For the uninitiated, the webmaster community is the group of people who have a lot to do with what goes on the web. If we didn’t have these folks, we would have a bunch of sales guys and a bunch of programming geeks getting a whole bunch of nowhere. The webmasters are those “middle of the road” folks who have some social ability as well as some technical ability and are able to speak to both the business side and the technical side. It’s a huge market and the population is growing every day.
For years, Google has had the good sense to target these individuals with all sorts of web tools and products. I can go on forever about who does well and who does not so well on the web, but my point here is that if Google has done it, where the heck is everyone else?
As a web guy, I get advertised to for a few things. Mainly hosting companies, domain names, software, etc…It’s most likely a heck of a lot more than I realize.
One thing I have been trying to do for the past few years is to really get involved with reading about the industry. I have been looking for a magazine. I mean, they have magazines that target butterfly catchers in Brazil. I thought a magazine for people who work on the web would be a no brainer.
A few years back, I almost got lucky. I found “Revenue Magazine.” This has been a pretty good magazine, but mainly targets the affiliate side of things on the web. It’s almost there and they do include many areas that I am interested in, but they are also lacking in many. I think they come out with a paper magazine about once per quarter, so there certainly is some downtime in between.
I recently discovered “Website Magazine.” Now, this is much more up my alley. Website Magazine is for the web guy or gal. If you like to get your hands dirty, this might be a good fit. I get emails about once per week with some pretty good articles and I just received my first paper magazine yesterday.
Website Magazine
I must warn you, this is a fairly new magazine. The pages are quite thick, so you think there is more packed inside. I flipped through a few pages and soon realized that I was about half way through the whole thing. I am sure that more content is forthcoming though. I am patient.
In the meantime, I am at least satisfied that someone with a brain out there decided it was time to actually give a very hungry market what they are looking for.
Now, if I could just get someone to start delivering wood pellets…
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