Sunday, September 21st, 2008
I have often wondered if there is some grand resource out there for those of us who are interested in internet traffic trends by industry. It would also be helpful if this data were returned to me chronologically. Daily would be ideal.
If you run your own websites as part, or all, of your business, internet traffic trends are of great concern to you. Some days, your websites seem to be over performing. This is great and it’s very easy to get used to. The entrepreneurial spirit in you goes into hyper-drive. Well, what goes up, must come down. The only problem is, on the internet, there are way too many variables that dictate website success to ignore any “downturn” in website performance. If there was just a way to gauge whether it’s the industry as a whole that has taken a downturn or if it’s just your one website.
Personally, I have seen rather predictable ups and downs in traffic. I remember back over the Summer, during the holidays. On July fourth, web traffic was anemic, only to have an upswing shortly thereafter. I suppose you could just let your website be and hope for the best, but any business owner worth his/her salt isn’t going to sit idly by and watch outside forces play such a strong role.
I think the type of information I am talking about is available over at ComScore, but I believe you must pay for that. I suppose I could trot over to Alexa and type in one of my competitor’s URLs to see how their traffic has fared during the past few weeks, but Alexa’s website traffic stats are notoriously unreliable. They are built upon the Alexa toolbar, which is geared much more towards some groups of internet users, rather than others. Let’s just say that computer geeks gravitate towards the Alexa toolbar, but soccer moms don’t. Tech website traffic is going to look a heck of a lot higher than pottery websites. There may some value in the site across industries though, since those Alexa toolbar people would visit various types of similar websites.
I will continue to look for an answer to this little issue I am having, but in the meantime, if you know of any industry based traffic trend sources, please post a comment.
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Monday, September 15th, 2008
This article was written by Jay G on behalf of BizLeeg, a popular business directory.
In the ever-expanding Internet age, it is sometimes difficult to sort through useless web pages to find the information you need. An online business directory helps you find the information you need quickly and easily on one convenient page.
Looking for a Specific Type of Business? Try a Local Business Directory
Are you looking for professional beekeepers or local florists? How about a seamstress to make you new custom drapes for your home? If you know the specific type of business you want to find, look no further than a handy online local business directory.
In the ever-expanding Internet age, it is sometimes difficult to sort through useless web pages to find the information you need. An online business directory helps you find the information you need quickly and easily on one convenient page.
If you are looking for a photographer or some other type of service that requires you to call multiple businesses to obtain price quotes, look to an online business directory. Because many different businesses are listed by category, you can quickly and easily find numerous photographers in your area all on one web page for your convenience.
Everything imaginable is listed on an online business directory, thanks to advertising from local merchants. Carpentry advice, legal forums, recipes for cooking, aviation information, real estate information and more can all be found on one handy site.
If you are a business owner, an online business directory is the ideal way to expand your advertising reach on the Internet. Some sites offer free membership that simply involves creating a user name and password. If you are really serious about expanding your online impact, upgrade your membership to reach more of your target market.
Using an online business directory for your advertising needs is a very cost effective way to get the word out about your goods or services. When people in your area need information from the directory, an ad for your business entices them to link to your page directly. This puts a prospective buyer in touch with your business immediately at any time of the day or night.
From retailers to service providers, to links that provide information on local weather and government offices, an online business directory has loads of content to attract visitors and drive traffic to your website. Usually, an online business directory also has a search feature, so users can specifically hunt down the type of merchant or service they are looking for in their area.
An online business directory is a trusted vehicle for your advertising message because it connects browsers with specific solutions. The prospective shopper is already in the market for the items or services you offer, so your ad simply serves as a well-timed suggestion in front of someone with an already present need.
As a forward-thinking business owner, it is important to take the time to add your website to prominent local business directories in your area. Keep in mind that if your competition is listed in a directory and your business is not, you are likely losing out on a percentage of new business because of a lack of visibility. Being at the top of your prospective client’s mind is more than half the battle when it comes to recruiting new business.
The best way to stay at the forefront of your market’s collective consciousness is to be visible at all times. This is especially true when a potential customer is ready to make a buying decision. Positioning yourself well in online business directories allows you to stay at the top of the short list of merchants that will ultimately get the job.
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